ASICS

ASICS is a globally recognized Japanese sportswear brand dedicated to promoting a sound mind in a sound body. Founded in 1949 by Kihachiro Onitsuka, ASICS has become a leader in performance footwear and athletic innovation, known especially for its high-quality running shoes featuring advanced technologies like GEL™ cushioning and FlyteFoam™. With a strong foundation in sports science and a growing presence in lifestyle fashion through its Onitsuka Tiger line and designer collaborations, ASICS bridges the gap between athletic performance and everyday style — empowering athletes and trendsetters alike around the world.