Jordan

Jordan Brand, a subsidiary of Nike, was launched in 1997 and is built around the legacy of basketball legend Michael Jordan. It began with the revolutionary release of the Air Jordan 1 in 1985, a bold sneaker that broke NBA rules and changed sneaker culture forever. Today, Jordan Brand represents the intersection of sport, style, and status, offering performance basketball shoes, lifestyle sneakers, and apparel that inspire athletes and trendsetters worldwide.

With iconic models like the Air Jordan 1, 3, 11, and collaborations with artists, designers, and athletes, Jordan Brand continues to shape the global sneaker and streetwear scene. More than a name, it’s a symbol of greatness, innovation, and cultural impact.