New Balance

New Balance is an American athletic footwear and apparel brand known for its craftsmanship, comfort, and performance-driven design. Founded in 1906 in Boston, Massachusetts, the brand started with arch supports and evolved into one of the most respected names in the sneaker world.

Famous for models like the 990, 574, 2002R, and 550, New Balance combines classic silhouettes with modern technology, making it a favorite among runners, lifestyle consumers, and fashion fans alike. Unlike many competitors, New Balance still manufactures many of its premium shoes in the USA and UK, ensuring high quality and attention to detail.

Over the years, the brand has gained hype through limited collabs with Teddy Santis (Aime Leon Dore), Joe Freshgoods, Salehe Bembury, and more—earning its place in both performance and streetwear culture.