New Era

New Era is a legendary American headwear and lifestyle brand, best known as the official cap supplier of Major League Baseball (MLB). Founded in 1920 in Buffalo, New York, the brand has become an icon in both sports and streetwear culture.

The signature 59FIFTY fitted cap, introduced in 1954, is one of the most recognizable hats in the world—worn by athletes, artists, and sneakerheads alike. Over the years, New Era has expanded into collaborations with NBA, NFL, designers, and global fashion brands, solidifying its place in both sport and lifestyle fashion.

Today, New Era represents authenticity, team pride, and street style, with products that merge performance and culture in every stitch.